A virtual tour is a sequence of panoramic images that are ‘stitched’ together to create a virtual experience of any location. Once created, the viewer is able to experience what it is like to be somewhere they are actually not. This virtual experience could be viewed through desktop computers, laptops, tablets, and even mobile devices. Some virtual tours also include sound effects such as music or a narration describing products or points of interest. Many offer buttons that users can click on to take a still image of a particular portion of the tour.
Virtual tours should not be confused with video tours, even though both types of tours are similar. Video tours only allow users to see one point of view at any given time. With a virtual tour, users can see an entire panoramic scene or zoom in to get a closer look at a particular area.
A virtual tour particularly improves local SEO (Search Engine Optimization) traffic. Furthermore, virtual tours make great social media content that can be easily liked and shared, thus providing a company with free yet invaluable advertising. Since a virtual tour boosts social media presence, it can be a powerful tool in the hands of any business that wants to improve website traffic and sales.
The companies use virtual tours the most are: Travel and tourism industry, showrooms and stores, educational institutions, real estate agencies, tuition schools, Medical & Veterinary facilities, conference & event, retirement, nursing and rehabilitation centres.