The rise of digital video does not mean death to TV ads. In fact, combining the two can help ad recall. Even with internet and social media advertising growing massively, TV ads are still impressive and engaging. Studies indicate that TV advertising has a stronger immediate impact on the recipient than other social medias one. Plus, certain TV ad formats offer clear advantages, such as restrictions on skipping through or fast-forwarding. So customers would be more engaged to your brand and product.
