• Real Estate Photography: Photography has never been more important to selling real estate than it is today. Real estate photography is one of the most popular photography genres. According to the Center for Realtor Development, homes with high-quality photography sell over 30 percent faster.
The first image a potential buyer sees (usually) when reviewing properties online is an exterior photo. The realtors typically want exterior photographs from front and rear, a deck or patio, landscaping and gardens, pool or hot tub, a barn, shop, or other outbuildings. Each feature should be emphasised in the composition using the surroundings, like beautiful gardens leading to a great garden shed. Professional real estate photographers will know how to make home features stand out; those other photographers won’t be able to do as well. Using natural light to accentuate the space, moving things around in the home for the perfect staging, or getting the ideal angle of your house’s exterior.
Besides real estate agents, other parties may seek property photography services. Other potential customers include but are not limited to:
• Interior and landscape designers,
• Magazine publishers.
Therefore, Real Estate Photography is all about creating captivating images that will attract and interest potential buyers and be worth thousands of dollars.
• Real Estate videography: While it’s normal to use photographs to sell real estate, there’s been an increasing demand for videography as well. More and more clients require videos because it is the only medium that makes potential buyers feel like they’re experiencing a first-hand tour. To stand out in a highly competitive housing market, real estate agents are looking for more effective ways to attract new clients and sell a property quickly.
A real estate agent’s approach to presenting a property online can make or break a sale — especially since 52% of home buyers searching for available properties find their home during an online search. If a property isn’t receiving much online engagement, this standstill could be caused by an underlying issue in the agent’s approach.
Whether you’re a real estate agent, a broker, or a property manager, an intriguing video can increase commissions, reach a wider audience, and close on properties faster.
Real estate videography enables clients and stakeholders to explore and evaluate properties with ease.