For decades, video and film had two primary functions: entertainment and advertising. But, today’s business environment is quite different. The modern visual medium of today uses video for many different business needs. To help you better understand how video can help with your business, here are 13 different categories of video types:
1-Explainer videos
A common trend today in online video is the use of Explainer Videos, also known as Infographic videos. These types of short videos are often seen on the landing pages of your company website so that it’s the first thing a visitors see when they come to your site. Many companies use an Explainer Video to explain the benefits of their products and how their service works. They can be about one small aspect of your company or about your business as a whole. They can explain a new service or the story timeline of your brand. Explainer videos can be very powerful when done correctly. In just a couple of minutes, you can effectively introduce your product or service in a simple, easy-to-follow way.
2-Marketing videos
With the growing number of businesses and startups, it is very hard to flourish as something new in the market. Irrespective of your belief or passion, there are chances that your idea may fail. The real question being, were you visible enough? Were people aware of your business? Did your message reach your potential customers?
it’s evident that companies are fast integrating videos in their marketing campaigns and various other touch-points. We advise you to be different and unique by creating your messaging through the marketing videos in order to boost your business.
3-Promotional videos
A promotional video is a business video with the intent to promote your products and services to customers and prospects. A good promo video seeks to bring the conversation to a more personal level without making the sales aspect so overt.
Promotional videos are some of the most creative, humorous and emotional pieces of visual storytelling out today. A video that goes viral can grant global exposure for a brand or product.
4-Product videos
A product video is an explainer video that effectively demonstrates the benefits of a product. People are more likely to retain information about a product or brand received through video because the information is presented through audio and visual channels.
We use the word “product” to describe the goods or service that makes money for your company. It can be something tangible (lamp, headphones, t-shirt, tech gadgets, toys) or it can be something intangible (service, platform, website, app). No matter what kind of product you create, it needs to be sold! This is where a product video comes into the picture. It allows you to perfectly present your product and message to your target demographic for sales, marketing, or promotional purposes.
5-TVC (TV Commercials) videos
The rise of digital video does not mean death to TV ads. In fact, combining the two can help ad recall. Even with internet and social media advertising growing massively, TV ads are still impressive and engaging. Studies indicate that TV advertising has a stronger immediate impact on the recipient than other social medias one. Plus, certain TV ad formats offer clear advantages, such as restrictions on skipping through or fast-forwarding. So customers would be more engaged to your brand and product.
6-Social Media Videos
Social media video ads are a great way to get traffic to your website, build brand awareness, promote a new product, and even engage in conversations with your target audience. Considering the widespread social media adoption, these type of videos are not only engaging, but also easier for people to consume. They are short, eye-catching and accessible. With advanced targeting options and capabilities, you can be sure to reach your ideal audience through this form of advertising. This is why you can’t afford to neglect social media video marketing for your business.
7-Case study and testimonials videos
The great thing about Case Study and testimonial videos, is that your clients are selling your business for you. People influence people, and they are more likely to believe a happy customer than a business bragging about how great they are. This is why review sites such as Feefo, Trip Advisor and even Facebook comments are incredibly important to many businesses success. This is what make Case Studies and Testimonials so valuable. Your customer is explaining to a potential customer their experience with your business, giving them extra confidence when it comes to purchasing from you.
With compelling testimonial videos, you can show the successful experience of your past clients, and encourage the new leads to take a step forward and make a purchase.
8-Training & Educational videos
As a medium, training video production services designed to simplify complex concepts and educate your audience using creative writing and engaging visuals, no-matter your subject. Plus, Video is inherently more engaging than text-only methods. By Making an instructional video on how to use your product or train employees on how to perform at their level best on the job, you can make an impression on customers and an even longer impression for companies. This type of videos can also drive traffic to your website, improve google search result, take burden off your tech or customer support team, improve your customer satisfaction and above all grow your business.
9-Event videos
Capturing event videos gives you the ability to significantly increase long-term results. Event videos can be used to impress future event sponsors, successfully promote your next event and run social media campaigns. An efficient event video with clear strategies and transparent process will ensure that you hit your goals, maximize your budget and deliver the best product possible. There are some common types of events videos such as:
Award Ceremony Videos, Conference Videos, Publicity Event Videos, Launch Party Videos and Meeting Video Production.
10-Animation
Creating compelling animations, motion graphics and explainer videos can communicate complex messages effortlessly, tell your story in the most engaging and effective way possible, and helping you to achieve your goals. animated videos that will inspire your target audience and help your business. Animation can make us nostalgic which is one the most powerful emotion. According to studies, nostalgia has the power to filter out all the negative emotions and fight depression. This is why we tend to use nostalgia in marketing by making animated videos which could make an impressive impact on your customers and consequently your business.
11-Brand stories
Video brand story is a marketing tactic that uses the naturally engaging video format to tell a story about a brand, company or product. This type of video, also sometimes called company overview videos, offers an effective and creative way to communicate an overview of a company’s goals, culture, and product offering. Most importantly, it is a strategy that have been used by companies with the help of videos to showcase the inspiring story behind their business, how they reached success and inspire their clients and employees.
12-Corporate videos
Technically, a Corporate Video refers to any type of non-advertisement based video content objectively created for or initiated by a brand, business, company, corporation, or organization. Currently, most corporate video content is hosted online and is published on the company’s website page. Further, its circulated through social media or email marketing. A corporate video focuses on your company, your culture and your employees as a whole (rather than specific product or services). It is also sometimes referred to as a “recruiting video.” In fact, corporate Videos remind people that your company is run by people who share similar values and beliefs.
13-personal videos
As you build your personal brand, creating a video content for your profile is a must. Video marketing is no longer limited to corporate branding for business owners or professional marketers, but also for personal brands. A personal video is a short video with a duration of 1 to 3 minutes that gives an overview of your personal brand. It introduces who you are, what you do, the audience you’re targeting, and how you can add value to their organization The most important thing to remember is that the content that you give out and how you put it out must be relevant to the target audience. With a short personal video, you have facial expression and tone that can help humanize your product or company and build a genuine connection. This is where using new technologies in a business like personal video are crashing on to the scene with impressive results.
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